Project A
Project A:Marinara ShelfTalker
（誤字脱字は確認したりしなかったり。許して…ワールドカップなんて始まっちまったからバタバタ）
Your client, Angelina's, has a number of products featuring wholesome
all-natural ingredients, including their most successful product-pasta
sauce. They want to highlight this product and their product line with
point-of-purchase cards which you will design. Shelf talkers are produced
in large quantities, so they are printed using the lithographic process.
While some projects are also produced with PDF and the Web as additional
uses, this document will have only a print application.
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Select and Delete the Background
=============================
1. Open the image Salad Vegetable.TIF form the SF-Intro Photoshop
folder.
（本当はCD-ROMが付いている。TIFファイルはコチラ）
2. Use the Lasso and Magnetic tools to encircle the lettuce and cabbage;
your selection shold include the entirer picture from the top of the
image to the top of the tomato, peppers, and leeks.
3.Zoom in and use the techniques you have learned to analyze and refine
your selection. You'll need to pay special attention to the roots on
the leeks and dark area deneath the whole head of cabbage.
4. When you feel it's just right, press"D" to reset the foreground
and background colors.
5. Press Command/Control-H to hide your selection border.
6. Press Option/Alt-Delete to fill the selected area with black, the
current foreground coloor. At this point, if you're not happy with your
selection, you can undo by pressing Command/Control-Z, then Command/Control-H
adain to refine it a little more.
7. Save the image into your Work in Progress folder as a Photoshop document
named "Marinara Shelf Talker.PSD".
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Duplicate Elements
================
1. Press Command/Control-D to deselect the background. Use
the Elliptical Marquee to perform a loose selection on the tomato, using
the Option/Alt key to draw the marquee from the center.
2. Refine your selection, and copy the tomato to the clipboard.
3. Choose Inverse from the Select menu or press Command/Control-Shift-I.Now
Everything but the tomato is selected.
4. From the Edit menu, select Paste Into. This is a special paste command.
At first glance, there doesn't seem to be any difference from the reghular
paste command. If you move the paste tomato on top of the original,
however, the difference will soon become apparent.
Paste Into creates a Layer Mask that allows the pasted graphic to show
only inside the selection that is active. This effectively enable you
to use one tomato to mask the other.
5. Use the Move tool to position the second tomato to the upper left
of the first, so that part of it is outside of the image boder, and
about half of it is obscured by the first tomato.
6. The pasted tomato looks a little unrealistic, since it is at exactly
the same angle as the original. Use the Edit>Transform>Rotate
command. Using the Options toolbar, rotate the image to the right 15°,
then reposition the tomato again to cover a little more of the stem.
Click the checkmark to confirm the transformation.
7. Press Command/Control-E to merge the tomato into the background permanently.
8. Press "L" to activate the Lasso tool. Use the Lasso to
carefully outline the three mushrooms, including the shadow.
9. Refine your selection, then copy the mushrooms to the clipboard.
10. Deselect the mushrooms. Press Command/Control-V to paste a copy
of the mushrooms into the document.
11. With the Move tool, position them to the right of the first group
of mushrooms. The new mushrooms shold cover as much of the carrots as
possible.
12. Rotate the selection the rigtht 15° using the Rotation Options toolbar,
and reposition if necessary. click the checkmark to confirm the transformation.
13. Paste another copy of the mushrooms into the document. Position
this copy in the foreground to cover the rest of the carrots on the
right, and to intersect with the mushroom that are already in place.
14. Use the Rotate command again to rotate the new set of mushrooms
you pasted in, this time 12°to the left(-12°).Adjust if neccessary,
and confirm the rotation.
15. Press Command/Control-E twince to marge both the mushroom layers
into the background image permanetly.
16. Save the image.
==========
Assing Type
==========
1. Select Image>Canvas Size.
2. Change the Height to 5 in.,and click the bottom-middle square in
the placementgrid.
Click OK, then click Proceed.
3. Lets's match the color of the tomatoes for the new foreground color.
Select the Eyedropper tool, and click on a bright red spot of the foremost
tomato.
Set the background to mushroom color by holding down the Option/Alt
key when clicking on one of the mushrooms.
4. Select the Type tool, then Choose Create a Mask or Selection in the
Options toolbar. Click in the upper-left corner of the image.
5. Click on the Palettes button and access the Character palette. Change
the settings to font: ATC Bahama,
size32 pt, leading: 36, Tracking:-35, and alignment: left.
6. Click at the top left of the image, and type(without the Quotes):
"FROM OUR GARDEN
TOYOURS..."
Make sure you press the Return/Enter key between the lines.
7. You'll probably notice that the "YO"in YOURS is very Spacey.
Place the cursor between the"Y"and the"O," and Change
Kerning to -130.
8. Move the Type tool away from the letters, and reposition the type,
if necessary, to the position below.
9. Select the Gradient Tool, Choose the Foreground to background style.
and choose to create a linear gradient.
10. While holding down the Shift key to constrain to 90°, Drag the Linear
Gradient vtool from the stem of the "F" to the right Stem
of the "N" and release.
11. Select the Type tool. Set font: ATC
PLntation, size:24 pt, alignment: centerd, leading: 27 pt, and tracking:-20.
12. Click the Type tool in the lower-right corner of the image. The
Type Mask opotion should still be selectd.
13. Type the following text into the text box(without the quotes):
"Angelina's
Pasta
Sauce"
Press Return/Enter between the lines. To type the apostrophe, press
Option-Sfift-](right bracket)(Macintosh) or Alt-0146 (on the numeric
keypad in Windows).Click OK.
14. Reposition the type, if necessasry to look like the example below,
then click the checkmark confirm the selection.
15. Press Option-Delete or Option-Backspace to fill the type.
16. Press "X"to exachange foreground and background colors.
17. Select Edit>Stroke. Set Width to 3 Pixels and Location to Outside.
18. Click OK. Press Command/control-D to deselect. Save the file.
Congratulations! You have produced a small marketing tool for Angelina's
that is similar to those you may be called on to produce in the job
market. Tools such as these increase sales by building brand recognition
and spuring impulse purchases.
チャレンジャーの皆様いかがでしたでしょうか？こんな風になりましたか。（フォントは違います。）
アイコラなんて作れちゃうのがわかりますよねェ。
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